As an established business owner, you know who your good-fit clients are. Those who can see and recognize the value of your services and skills and are full of praise, are ready to hire you again or refer to your business.
You also have bad-fit clients — perhaps those who are constantly complaining, can’t afford your services, or try to micro-manage how you run your business. And if you're not careful, you might find yourself overbooked with lots of bad-fit clients, wondering how to free up some work time so you and your team can concentrate on attracting better ones.
Before we get into how to avoid attracting bad-fit clients in the first place, let's get clear on what you need to grow your business.
Determine what your needs are to scale your business in the right direction:
To be able to attract better clients to your business, you have to be clear about what it is that you need right now and going forward. Take a moment and think about what you currently desire for your business and its growth:
What are your financial goals for the next 3 years?
How many hours a week do you want to work?
How much vacation time (without working!) do you want to have?
Knowing what you know right now, how can your business scale in this new direction and best serve the clients or customers you want to serve?
What do you need to let go of in order to reach these goals?
Now, Dig A Bit Deeper About Good and Bad Fit Clients:
You know more now that you’ve been in business for multiple years…
What have you learned about who are good-fit clients for your scaling journey?
What have you learned about customers or clients who are a bad fit for your business growth, sanity, and happiness? Make two lists.
And now the action steps:
#1- Make a plan to stop working with bad-fit clients. Create and share your list of those bad-fit characteristics with your team and create a clear plan to stop working with them and to stop inviting new ones into your business. This will clear up energy and space for the good-fit clients you want!
#2- Zone in on good-fit customer or client characteristics and speak directly to them on your website and in all of your marketing materials.
#3- In your initial strategic conversation template with potential clients (something I love to craft with my private clients), create the questions that will help you or your team differentiate good-fit from bad-fit clients. Politely decline to work with those who are red flags for being bad-fit clients. It can be difficult at first because it’s easy to mistakenly believe that “I need the money- any money!”. Trust me, after 20 years of coaching entrepreneurs, and being one myself, avoiding bad-fit clients from the beginning is one of the best things you can do for your business's growth and longevity.
We manifest what we want. We just need to pause and get clear with what we want and what we DON’T want in order to scale into a more profitable business that is also one we enjoy. Both are important for your scaling journey.
Hope this helps :)